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Print media is the ideal platform for celebrating
the FIBA brand spirit. All design elements of the new FIBA brand come
together: logo, color and typeface. Used alone or in combination with
photography, the results are powerful and distinctive. |
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| Depending on the strategic goal
for specific print media, FIBA design elements can be used in
varying combinations to suit desired target audiences. |
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A square-based grid has been developed as an underlying
structure, adaptable for most standard layouts. One square is equal
to the module size of the applied logo. |
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Print media covers consist of the following modules:
Module 1 = FIBA or FIBA Zone primary logo signature, placed within
the grid. Vertical orientation is preferred.
Module 2 = Information field. A minimum of 1 information field appears
on all FIBA or FIBA Zone covers. Color of field is appropriate Zone
color.
Module 3 = Additional information field; this is an optional element should
content require more than one information field. Color of additional
color field is freely selected from within full FIBA color palette. |
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| FIBA color and typefaces combined with photography
are applied consistently to the basic grid, shown here in a DIN
A4, double spread. Be bold! |
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| FIBA color and typefaces combined
with photography are applied consistently to the basic grid,
adapted here for pocket/handbook size. |
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| FIBA color and typefaces combined
with photography are applied consistently to the basic grid,
shown here as a DIN A4 double spread. |
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| Information field applied to a
FIBA cover. A minimum of one information field is used on covers. |
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2 Information fields applied to
a FIBA Asia Cover. |
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2 Information fields applied to
a FIBA Europe Cover. |
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For FIBA and FIBA Zone publication covers, a unique
design element, the information field, has been developed as a useful
extension in holding titles, text or imagery. A minimum of one information
field is always applied. The minimum field takes on the color of the
FIBA Zone or white. Should an additional field be applied, colors
from the full FIBA color palette are used. Information fields are
flexible in size and orientation, however they consistently adhere
to grid increments. |
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Information fields are extended from either
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right- or left-hand side of vertical logo signatures.
The designated clear space is respected.
Left-hand side extensions are illustrated. |
Information fields are extended from either
the top
or bottom of horizontal logo signatures. The
designated clear space is respected. Top extensions are illustrated. |
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Information fields grow from the center of FIBA
or FIBA Zone logos. Information fields may be used with both vertical
or horizontal logo signatures. Information fields are always larger
than the applied logo signatures. Should the applied logo signature
module be “y”, information fields could be 2y, 3y etc.
and/or adhere to grid increments. |
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