The use of color in the FIBA Brand Identity is
a fundamental element in conveying the essence of the brand –
a dynamic partnership of FIBA and the 5 FIBA Zones that governs basketball
worldwide.
FIBA Black
FIBA Platinum
FIBA Yellow
FIBA Red
FIBA Blue
FIBA Green
To recognize individuality within
the “team” and to ensure a colorful and vibrant brand
world, the following colors have been designated for FIBA and
FIBA Zone logo signatures.
FIBA and FIBA Zone primary logo
signatures are also available in gray scale for black and white
applications (horizontal orientation follows same gray scale
principles).
FIBA and FIBA Zone secondary
logo signatures are also available in gray scale for black
and white applications.
The secondary signature, in vertical format, is to be used solely
for FIBA and FIBA Zone institutional communication such as stationery
or in a very few exceptional cases where prior FIBA approval
is required.
Accurate reproduction of the FIBA color palette
is essential. The following specifications can be applied for consistent
color across a broad range of media. Specification for all reproduction
methods must be matched as closely as possible to the process color.
The full FIBA color palette may
be used in addition to the Zone-specific brand color for backgrounds,
information fields and typographic elements, as FIBA Africa
examples illustrate.
Although each FIBA Zone has a designated signature color, each
Zone is free to use all
colors within the FIBA color palette for colorful and passionate
communication.