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The new FIBA brand signals a confident position
in the global sports marketplace. FIBA
will be a unique player, the first truly international sports federation
with a global branding approach consistently embracing the world
with its five Zones. This flexible yet structured brand system
will play an important role in positioning FIBA and its Zones as
well
as the
main FIBA competitions at world and continental level.
Our new brand will build a clear and recognizable global personality
for basketball which will consistently speak the unifying language
of the sport: emotion, excitement and fun. Our aim is
to recognize and celebrate the global movement of basketball. |
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FIBA governs basketball worldwide, making the rules
and keeping the sport in line.
We make sure basketball is challenging, exciting and fascinating
for everyone –
everywhere. FIBA is basketball. |
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